The new logo for OVO (below) was created by an external agency, which we refined as we didn't like the balance. They also produced a set of colourways and some imagery recommendations which we quickly discarded after a unanimously negative review from a panel of user testers,  and started again from scratch,

 

Fabula worked with us on the 'feel loved again'  campaign which was released on  Valentines Day, the same day the new brand was revealed. The senior designer (my boss & the only other designer in the company!) was out of the office focussing on the campaign, so I was largely left to my own devices to brand OVO. It was a huge responsibility, mildly terrifying, utterly exhausting and a bloody brilliant challenge! 

 

There was a LOT to get through and came with a lot of challenges. I spent weeks researching, creating and  defining guidelines for a colour palette, image styles, chart styles, font pairings and illustrations, and creating an internal brand as well as an external one. 'Natural' was the key word I had to go on from the CEO, so I focussed on building a brand that felt open, sophisticated and like a breath of fresh air, and felt more like a lifestyle brand than an energy corporation. I'm pretty proud of what we achieved, and how much we pushed the boundaries of what was expected from an energy company brand. Other companies saw what we were doing and actually started to emulate us! (imitation is the sincerest form of flattery, right?) so we were kept on our toes always striving to be better and more innovative. We won some brand awards too so I think we did alright!